ROAS on 10,000 Ad Spend
Find out if your 10,000 campaign budget is working hard enough. Calculate ROAS, net profit, and return per dollar.
Common Ad Spend Budgets
What is a good ROAS?
A "good" ROAS depends entirely on your profit margins. If your profit margin is 50%, a ROAS of 2.0 (200%) means you are breaking even on your ad costs.
Frequently Asked Questions
What is the difference between ROAS and ROI?
ROAS (Return on Ad Spend) only measures revenue generated against ad spend. ROI (Return on Investment) considers the full costs of running your business including Cost of Goods Sold (COGS) and overheads. A 4:1 ROAS might still be unprofitable if your product costs are high.
What ROAS should I target for Google or Meta ads?
For most e-commerce businesses, a ROAS of 4:1 (400%) is a common starting target. This means for every dollar you spend on ads, you earn four dollars back. However, the ideal number depends on your profit margins and the specific advertising platform.
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