UTM Link Builder

Generate trackable campaign links for analytics.

UTM Link Builder

Easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. Fill out the form below to auto-generate your encoded tracking link.

Tip: Always use lowercase for your UTM tags (e.g., facebook instead of Facebook). Google Analytics is case-sensitive, and mixing cases will fragment your tracking data into separate rows.

Website URL *

The full website URL (e.g. https://www.example.com)

Campaign Source *

The referrer (e.g. google, newsletter)

Campaign Medium

Marketing medium (e.g. cpc, banner, email)

Optional Parameters

Campaign Name

Product, promo code, or slogan (e.g. spring_sale)

Campaign Term

Identify the paid keywords

Campaign Content

Use to differentiate ads (A/B testing)

Generated Campaign URL

Why use UTM parameters?

UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. When a user clicks a link with UTM tags, those tags are sent to your Google Analytics, allowing you to track the exact source, medium, and campaign of your traffic.